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Big Dot added to Internet Retailer's Social Media 300 Guide - February 2013



Big Dot added to Internet Retailer's Social Media 300 Guide - February 2013

Big Dot added to Internet Retailer's Social Media 300 Guide - February 2013

Big Dot of Happiness Celebrates Inclusion in Internet Retailer Social Media 300 - Online Event Party Company Recognized for Strong Social Network Presence

By maintaining a strong presence on major social networks like Facebook, YouTube and Pinterest, Big Dot of Happiness, LLC, has earned recognition in the 2013 Internet Retailer Social Media 300. This publication analyzes retailers based on web site traffic derived from social networks, as well as 2012 social commerce sales, fan and follower engagement, conversion rates and other metrics.

“Maintaining a strong social media presence is a key part of our company’s success, and we are thrilled to be included in this list,” said Brenda Knutson, Ecommerce Sales & Marketing Manager. “Not only are social networks a great way for us to see what’s trending, but they allow our customers to easily find and contact us regarding everything from basic customer service questions to decorating tips and party planning ideas.”

All social networks are different, of course, and Big Dot of Happiness has capitalized on the specific advantages of each one. YouTube, for instance, lends itself perfectly to DIY tutorials and product videos, while Facebook makes sharing party photos and product announcements easy. Pinterest has become a popular source for all sorts of party ideas, and Big Dot of Happiness regularly pins inspiring tips and photos that complement their unique themes. As of January 2013, Big Dot of Happiness’ Facebook page had 23,148 likes; their Pinterest account had 3,260 followers; and their YouTube channel had 857 subscribers.

“The ultimate goal for us is building relationships and having ongoing engagement with customers, and the key to that is social media,” said Knutson. “By staying connected to our customers through the channels they use on a daily basis, we are right there when they need us.”

That convenience is key when it comes to building relationships – and sales. Whether a customer is shopping at 2am in Qatar or 2pm in California, they don’t need to wait for party planning help. By following Big Dot of Happiness on Facebook, YouTube or Pinterest, customers have instant access to ideas, tips and more.

“Maintaining a strong social media presence is one more way we provide remarkable customer service,” said Knutson. “By cultivating a social network presence that’s both credible and accessible, we can interact directly with the very people we’re trying to serve: our customers.”

The 2013 Internet Retailer Social Media 300 comprehensively ranks and analyzes retailers' presences on the major social networks - Facebook, Twitter, YouTube and Pinterest. The rankings in Social Media 300 are based on retailers’ percentage of web site traffic derived from social networks - a key measure of their effectiveness with driving results from social media. The guide also measures other metrics including 2012 social commerce sales, Facebook engagement, fan and follower bases, and conversion rates and average ticket on social traffic.

About Internet Retailer

The flagship brand of Vertical Web Media LLC, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels. Publications include the monthly Internet Retailer magazine, which has been covering e-commerce since March 1999, the InternetRetailer.com daily news site that attracts more than 250,000 unique monthly visitors and IRNewsLink, an e-mail newsletter of daily e-commerce news sent out every day Monday through Friday to more than 46,000 subscribers. Internet Retailer also provides proprietary research on online retailing through Top500Guide.com and 10 research guides, including the Top 500 Guide, Second 500 Guide, Top 400 Europe, The Mobile 400, the Social Media 300 and the forthcoming Asia 500 Guide.

Big Dot of Happiness, LLC, is an event party company and the originator of various games, invitations and themed party supply products called "Big Dot Originals." With personalized invitations, impressive party favors and unique party decorations, Big Dot of Happiness, LLC, makes every day parties into extraordinary events. Making life’s occasions fun. It’s about time. "We create remarkable smiles by embracing a remarkable culture.


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Big Dot added to Internet Retailer's Social Media 300 Guide - February 2013

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